Embedding the Widget

The review widget shows your approved reviews on your own website — social proof that updates itself as new reviews come in.

Adding it to your site

In the dashboard, go to Branding.
Pick a widget style and preview it with your real reviews.
Copy the embed snippet and paste it into your website’s HTML wherever you want reviews to appear.

The snippet is a standard iframe, so it works on any platform that lets you add custom HTML — Webflow, WordPress, Squarespace, Shopify themes, or hand-written sites.

Good to know

Only approved reviews appear — see Moderation. Approve or reject in the dashboard and the widget updates automatically; no re-embedding needed.
Changing styles requires re-copying the snippet. The style is part of the embed code, so after switching styles in Branding, replace the snippet on your site with the newly generated one.
The widget is public and read-only — visitors can’t submit reviews through it (that’s what your review page is for).
On higher plans, the “Powered by PraisePipeline” line is removed automatically — see Removing branding.