How Review Requests Work

Once your store is connected, review collection is fully automatic. Here’s exactly what happens after a sale — and the rules that keep it from annoying your customers.

The timeline

1. Purchase — your store notifies PraisePipeline the moment an order is paid.
2. 7-day wait — we don’t ask right away. The customer gets time to receive and actually use what they bought.
3. Review request email — a short email from your company name inviting them to share their experience, with a link to your review page. See The review request email for exactly what it looks like.
4. Review submitted — their rating, tags, and comments land in your dashboard for moderation, and they’re invited to repost the review on Google.

Built-in guardrails

The 60-day cooldown

A customer who has recently been asked won’t be asked again for 60 days — even if they make several purchases in that window. Repeat buyers get a breather; you get better response rates.

Real orders only

Requests are triggered by real, paid orders — not marketing lists. The test events your store sends when you first set up a webhook are recognized as tests and never emailed to anyone.

Frequently asked

My customer bought something but got no email — why? Most often the 60-day cooldown (they were asked recently), or the purchase happened less than 7 days ago and the request is still scheduled. You can also check that your store connection shows as verified in Settings → Integrations.

Can I change the 7-day delay or 60-day cooldown? Not yet — these defaults are tuned for response rates and deliverability. Configurable timing is on the roadmap.